CEC’s brand was reimagined to reflect their role as a pioneer in solar technology. The new identity emphasizes innovation, trust, and sustainability, with a modern visual system that communicates both technical expertise and community impact.

The website needed to serve multiple audiences—homeowners, businesses, government, and nonprofit organizations—while clearly explaining a complex offering like community solar. The challenge was simplifying technical information into clear, engaging storytelling without losing credibility. The site also had to highlight CEC’s national scale while feeling personal and community-driven, and provide a seamless path for customers to explore projects, understand benefits, and take action.

Scope:

• Website Design
• Branding and Identity
• Collateral Design